{"id":816,"date":"2023-10-21T04:16:14","date_gmt":"2023-10-21T04:16:14","guid":{"rendered":"https:\/\/penerbitsehati.com\/?page_id=816"},"modified":"2024-11-25T00:00:41","modified_gmt":"2024-11-25T00:00:41","slug":"strategi-penjualan-adaptif-solusi-peningkatan-kinerja-penjualan-perusahaan-asuransi-jiwa","status":"publish","type":"page","link":"https:\/\/penerbitsehati.com\/index.php\/strategi-penjualan-adaptif-solusi-peningkatan-kinerja-penjualan-perusahaan-asuransi-jiwa\/","title":{"rendered":"Strategi Penjualan Adaptif. Solusi Peningkatan Kinerja Penjualan Perusahaan Asuransi Jiwa"},"content":{"rendered":"\t\t
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.<\/p>

.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategi Penjualan Adaptif.<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/p>

Solusi Peningkatan Kinerja Penjualan Perusahaan Asuransi Jiwa<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/span><\/p><\/font><\/font><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Penulis : Dr. Victor Ernest Huwae, SE, MM<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Penerbit : SEHATI<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Cetakan : Pertama, 2023<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

ISBN : Dalam kepengurusan<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0<\/p>

Tebal : 110 Halaman<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Cover : softcover<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Bahasa : Indonesia<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Ukuran : 14,8 x 21 cm<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Deskripsi Buku<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dalam konsep pemasaran, pelanggan merupakan satu-satunya tujuan bagi perusahaan dan tenaga penjualnya. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Interaksi antara pelanggan dengan tenaga penjual memainkan peran kunci dalam pencapaian tujuan strategi penjualan baik dalam jangka pendek, jangka menengah, dan jangka panjang. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Namun semua menjadi wacana semata manakala fakta dari penelitian menunjukkan banyaknya perusahaan yang mengaku berorientasi pelanggan namun gagal dalam praktiknya. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Survei membuktikan bahwa kegagalan praktik orientasi pelanggan disebabkan oleh ketidakpahaman perusahaan bahwa keuntungan yang lebih besar akan mereka peroleh baik secara jangka pendek, jangka menengah, dan jangka panjang dengan melakukan implementasi orientasi pelanggan (orientasi pelanggan) dibandingkan dengan orientasi penjualan (selling orientasi).<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Perusahaan asuransi jiwa merupakan salah satu jenis perusahaan yang harus dapat mengelola sumber daya manusia yang dimilikinya menjadi lebih efektif dibandingkan dengan pesaingnya. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Sumber daya manusia merupakan aspek yang penting mengingat asuransi sebagai sebuah produk jasa akan bergantung pada kompetensi sumber daya manusia yakni tenaga penjual dalam memasarkan dan menarik calon konsumen. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Di samping itu pengelolaan manajemen penjualan yang baik juga diperlukan bagi perusahaan-perusahaan asuransi untuk dapat mencapai keunggulan bersaing baik dari segi layanan maupun produknya.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>

Asuransi merupakan produk tidak berwujud (intangible product) yang sangat memerlukan interaksi langsung antara tenaga penjual dengan pembelinya, maka peran agen (tenaga penjual) sangatlah penting karena melalui agen pula di samping premi yang jumlahnya sangat besar dapat dihimpun, perusahaan akan tetap dapat menjaga hubungan yang baik dengan pelanggan dalam jangka waktu yang lama. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Karena pentingnya peranan tenaga penjual, khususnya pada perusahaan asuransi jiwa, maka dalam buku ini penulis akan mengulas desain strategi penjualan adaptif yang membuat tenaga penjualan berfungsi secara efektif sebagai pengelola hubungan perusahaan dan pelanggan. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Melalui buku ini diharapkan pembaca dapat memahami strategi penjualan adaptif (jual adaptif) yang merupakan solusi peningkatan kinerja tenaga penjual di perusahaan asuransi jiwa. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Semoga buku ini membawa manfaat.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Biodata Penulis<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VICTOR ERNEST HUWAE<\/span><\/span><\/b> lahir di Ambon, 21 September 1975. Menyelesaikan SI jurusan Manajemen Pemasaran di Universitas Pattimura Ambon (1994 – 2001), S2 di Universitas Diponegoro Semarang (2009 – 2011) pada jurusan Manajemen Pemasaran, dan melanjutkan S3 di Universitas Brawijaya Malang (2015 – 2019) pada jurusan yang sama.\u00a0<\/span><\/span><\/span>Sekarang sebagai Dosen Tetap di Universitas Pattimura, Ambon, mengampu mata kuliah;\u00a0<\/span><\/span><\/span>Manajemen Strategi, Manajemen Ritel, Manajemen Pemasaran, Sains Manajemen, Ekonomi Manajerial, Pengantar Manajemen dan Bisnis dan Kewirausahaan.\u00a0<\/span><\/span><\/span><\/p>

Penulis juga telah banyak menulis artikel yang telah dipublikasikan, antara lain; <\/span>Pengaruh Manajemen Pengetahuan, Kompensasi dan Lingkungan Kerja Terhadap Kinerja Perawat (2020), Peran Mediasi Nilai Destinasi, Kepuasan Wisatawan, Dan Keterlibatan Wisatawan Terhadap Hubungan Antara Citra Destinasi dan Loyalitas Wisatawan Di Maluku, Indonesia (2020), Faktor-faktor yang mempengaruhi keputusan pembelian kopi instan nescafe di Kota Ambon (2022), Peran Kepuasan Kerja Sebagai Mediasi Persepsi Prestise Eksternal dan Perilaku Menyimpang (2022), Peningkatan Kinerja Karyawan Melalui Kompetensi dan Komunikasi Interpersonal (2022), Analisis Pengaruh Kualitas Produk dan Relational Marketing Terhadap Keputusan Pembelian Puding Maisya Di Kota Masohi Maluku Tengah (2022), dll.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYoutube<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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. . Strategi Penjualan Adaptif. Solusi Peningkatan Kinerja Penjualan Perusahaan Asuransi Jiwa Penulis : Dr. Victor Ernest Huwae, SE, MM Penerbit : SEHATI Cetakan : Pertama, 2023 ISBN : Dalam kepengurusan\u00a0 Tebal : 110 Halaman Cover : softcover Bahasa : Indonesia Ukuran : 14,8 x 21 cm Deskripsi Buku Dalam konsep pemasaran, pelanggan merupakan satu-satunya […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-816","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/pages\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":40,"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/pages\/816\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/pages\/816\/revisions\/1167"}],"wp:attachment":[{"href":"https:\/\/penerbitsehati.com\/index.php\/wp-json\/wp\/v2\/media?parent=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}